Fulfilment
How to set delivery expectations before your first cross-border sale
International customers can accept a range of delivery windows when the information is consistent, specific, and visible at the moment they choose to buy.
State the processing window
Separate the time needed to prepare an order from the transit time. This helps customers understand when tracking information is likely to become available.
Use a realistic delivery range
Choose a range that reflects the route, carrier handoffs, and destination. Do not present a best-case estimate as the standard delivery promise.
Plan the exception message
Prepare a short, accurate update for delays, address issues, or stock exceptions. The best message says what changed, what the team is doing, and when the next update will be available.