Marketplace operations
A practical pre-launch checklist for a new marketplace
A launch becomes easier to manage when the storefront, fulfilment path, and customer messages are decided together rather than one at a time.
Start with the product promise
Write down what the buyer will receive, when it will arrive, and which variations are available. Use the same description across the product page, confirmation message, and customer-support reference.
Map the order handoff
Identify who receives each new order, who checks stock, who prepares the shipment, and who handles exceptions. A short handoff map helps teams notice gaps before volume makes them expensive.
Make policies easy to find
Delivery timing, return eligibility, and customer-contact channels should be visible before checkout. Clear policies reduce avoidable support tickets and help buyers make informed choices.